Branding
Seneca College commissioned PG&A to create an identity or “brand” for them that would stand out in both the domestic and international markets. Since institutions of learning can be very political, it was agreed that this identity was to be phased in gradually. And carefully.
The collateral material that was produced paid off. Enrollment went up in both the domestic and international markets. The work won major awards in both Canada and the U.S.
Recognition through the identity or “brand” that was developed proved extremly successful. The brand has been applied to an amazing mass of diverse work.
Pictured above is only a bit of the collateral material. The scope of work includes: approximately 400 different retail ads promoting various courses and programs, calenders, annual reports, posters, stoplights, brochures, international advertising, displays, CD rom’s, kit folders. The list goes on...